Action Points & Tips

Do your research! Knowing your place intimately is vital to be able to understand it and spot the extra little gems and hooks that can build an experience. Look for the quirky, weird, strange; exclusive or unexpected they are all things that excite an audience as long as they can really be experienced, ideally hands-on.

Slow your customers down. Provide public transport information, bike parking facilities, local walking route information from your business and help people access local transport offers and schemes.

Be enthusiastic and engaging. Inspiring others is much easier if you feel inspired and excited yourself. Have fun in how you get the information across, offer insider’s tips, recommendations and even a touch of personal opinion (as long as it’s fair and even handed!)

Collect evidence. Images, video and sound all can bring a place to life and help bring forth some of the lesser known experiences within the National Park. Take the photo from your favourite sunset spot or in your great local pub or even share a clip of swooping kits in perfect blue skies over the chalk downland.