New identity unveiled in campaign for South Downs National Park

New identity unveiled in campaign for South Downs National Park

February 9, 2015

A new campaign encouraging people to look differently at the South Downs National Park and think about their journey as part of the adventure is being unveiled in Winchester, Brighton & Eastbourne this February.

“Not many people can say they have a 1,600km2 back garden,” says Andrew Lee, Director of Strategy and Partnerships for the South Downs National Park Authority. “We’re amazingly lucky to have these nationally protected landscapes right on Winchester, Eastbourne and Brighton’s doorsteps.

“But the National Park currently gets more than 46 million day visits each year and, if they all drive to the same places, it’s not going to stay special for long. This campaign is part of a long-term strategy to encourage us all to think differently about how we  visit. By discovering new places, supporting local businesses and thinking about our journeys as part of the adventure we can all reduce our impact on the National Park.”

The Get a Fresh Perspective campaign will also be the first chance for many to see the new South Downs identity – created for businesses and communities to use to add value to their work or produce. It’s been developed in collaboration by the South Downs National Park Authority and a wide range of organisations and businesses to help more people benefit from belonging to the National Park.

“A key part of our new identity is reminding people of the sense of adventure, excitement and sheer joy of getting out into the South Downs National Park and this campaign captures it perfectly,” continued Andrew.

The adverts will go on display in bus shelters in Eastbourne, Brighton and Winchester from the start of February. Look out for a bounty hunt competition running on Twitter @SDNPA and Facebook as part of the campaign (read the Competition Entry Rules).