Action Points & Tips

Link your local history (or aspects of the wider area if it fits with your offer) to things that are still happening today so visitors and customers can experience it for themselves.

Make the most of your local traditions, arts, crafts, music, literature, legends and tales – these form the core of your story of Englishness – thread them into your offer and communications.

Help people understand. Provide information or interpretation to the heritage and stories within your local area or geo-locate old photos and illustrations of your buildings and local events on social image sharing tools.

Promote local. By supporting home grown produce, crafts, businesses and people you can help shape and tell the story yourselves. Sell, share, support and signpost, it all adds up.